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Saturday, June 21, 2008

SiteProNews: June 18, 2008 Feature Article 

Article printed from SiteProNews: http://www.sitepronews.com
  HTML version available at: http://www.sitepronews.com/archives.html
Does Your Web Site Need a Workout?
By Kalena Jordan (c) 2008

Here's an analogy for you. Yesterday, I was working my butt off
in the gym on the cardio machines, panting wildly with sweat
dripping off me and my face as red as a beet. Not the most
attractive sight, but I figure, you're at the gym to work out
right? I might as well "go hard" or "go home", as they say.

As I looked around me, I could see all these people simply going
through the motions. There they were, minus perspiration in
their shiny new lycra and expensive gym shoes, casually walking
on the treadmill or lazily turning the wheels on a bike while
reading a book or glued to the TV screens in front of them. Only
a few seemed to be there for the actual purpose of working out.
The rest seemed to be there to check out the talent or to simply
keep up the appearance of fitness, while doing the bare
minimum.

Huh? I don't get it. Why have these gym bimbos paid so much
money for a gym membership and all the related gear if they
aren't going to take full advantage of their investment?

Then it struck me - these gymbos were just like those companies
who spend thousands of dollars on a shiny new website with all
the bells and whistles like graphic design, blogs, shopping
carts, web analytics, the lot and then fail to take advantage of
it. I see it so often, regardless of company size. Web sites
that could easily be bringing in loads of traffic and revenue
simply wasting away because nobody can be bothered tracking
visitor activity, analyzing trends or checking for search engine
compatibility and usability.

These companies are simply keeping up appearances, investing
heavily in Internet technology because their competitors are
doing the same. But no thought has gone into the search engine
compatibility of the site, how usable it is for visitors or
whether it meets accessibility guidelines. They don't look at
their site statistics, they don't check for broken links and
they sure as heck don't investigate why their sites aren't
converting traffic into customers. What a waste!

Is your web site working hard enough for you? Run it through the
following 20 point fitness assessment to find out:


 * Is your site fully search engine compatible? Are all your
   pages being indexed by the major search engines?

 * Do you track your visitor statistics on a regular basis? Do
   you use the information provided by your visitor statistics
   to improve your site?

 * Is your web site accessible to visually-impaired visitors?
   Does it meet the international standards set down by the Web
   Accessibility Initiative [http://www.w3.org/WAI/] (WAI)?

 * Do you know which sites and search engines provide you with
   the most traffic? Do you use this information to increase
   your traffic further?

 * Do you track the source of all reported errors in your site
   statistics and fix them promptly?

 * Do you know which keywords your site was found for in the
   search engines? Have you conducted keyword research to
   determine what search terms your target markets are looking
   for so you can optimize for them?

 * Does your web site HTML code validate to W3 standards
   (http://validator.w3.org/)? Do you check for validation
   regularly?

 * Does your site contain zero broken links? Do you check for
   and fix broken links (http://validator.w3.org/checklink)
   regularly?

 * Has your site been fully search engine optimized to integrate
   your target search terms into your Page Titles, META Tags and
   visible page text?

 * Have you created and submitted an XML sitemap to Google
   Sitemaps (https://www.google.com/webmasters/sitemaps/login)?

 * Have you created and submitted a sitemap to Yahoo Site
   Explorer (http://siteexplorer.search.yahoo.com/)?

 * Have you checked to see if your site meets Google's
   Webmaster Guidelines (http://www.google.com/support/
   webmasters/bin/answer.py?answer=35769)?

 * Do you measure your visitor sign-ups and conversions on a
   regular basis? Do you tweak your landing page copy to
   increase the conversion rates?

 * Is your site navigation intuitive and are your visitors
   following the navigation paths you intended?

 * Do you encourage feedback from your site visitors and provide
   an obvious way for them to provide such feedback?

 * Are there at least 250 words of text on your home page to
   satisfy search engines?

 * Does your site contain a visible, text-based site map to aid
   user navigation?

 * Do you have an ongoing link building campaign running to
   secure more incoming links to your site and improve your
   site's link popularity score?

 * Does your site have a high percentage of repeat visitors? Are
   the majority of your visitors staying on your site for more
   than a minute?

 * Do your search engine referrals and site traffic figures
   grow each month?

Unless you can answer yes to all the questions in the above
checklist, your web site is not working hard enough for you and
needs a workout. Get to it!
================================================================
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well as
running a daily Search Engine Advice Column
(http://www.ask-kalena.com/), Kalena manages
Search Engine College (http://www.searchenginecollege.com/) - an
online training institution offering instructor-led short courses
and downloadable self-study courses in Search Engine Optimization
and other Search Engine Marketing subjects.
================================================================

Copyright � 2008 Jayde Online, Inc.  All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.


































Posted by aenacomey at 2:42 AM 0 comments  

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SiteProNews: June 16, 2008 Feature Article

Article printed from SiteProNews: http://www.sitepronews.com
HTML version available at: http://www.sitepronews.com/archives.html

What To Do When Your Website Does Not Rank Well In Google
By Bill Platt (c) 2008 the Phantom Writers
(http://thePhantomWriters.com)

Online marketers frequently struggle with the question of how to
compete when Google fails to look positively upon a particular
website. In this article, I will focus on how to build rankings
and drive traffic to your website, using Google and the other
search engines.

What Motivates Google's Algorithm

Over the years, many have tried to claim, even in court, that
Google was unfairly keeping their website out of the top of
Google's search results. But, the truth is that Google is not
beholden to the needs and desires of the webmasters who want to
be on page one of Google's natural search results.

Instead, Google is beholden to its stockholders and its need to
earn profits. Google has determined that the best way to keep
profits high is to keep Internet users flocking to its websites.
Google accomplishes that by giving its users the kind of
information they are looking to find, and Google weights its
search algorithm towards what Google believes its search audience
wants to see in the SERPs (Search Engine Results Pages).

It is important for online marketers to understand that it is not
always in Google's best interest for our websites to rank well
in Google.

How Important Is Google In Search?

Worldwide, Google is currently providing 78% of all searches
(http://marketshare.hitslink.com/report.aspx?qprid=4).

But in 2007, Google only provided 52% of my website's total
search traffic. Yahoo, Windows Live, Ask, and MSN provided the
next 42%. The remaining 6% of my website's search traffic came
from another 55 smaller search engines.

On my website, only 48.8% of my 2007 traffic actually came from
search engines. The remaining 51.2% of my website's quarter
million visitors came directly from article placements on other
websites, recommendations from other people, forum posts, and
from people who have bookmarks for my website.

Tips For Ranking Well For Specific Keywords

It has been my experience that it is easier to rank in 1) MSN /
Windows Live, 2) Yahoo, and then 3) Google, in that order. Quite
frankly, I have always ignored the role of Ask in the search
market. While MSN is the easiest search engine to rank in, it
only delivered 4.6% of my total search traffic in 2007.

I read a question in a forum, where the poster was asking how he
could get his website to rank well in Google for the search term,
"software".

The truth is that it is nearly impossible in nearly every search
engine to rank well in the natural results for such a singular
keyword as "software". In a nutshell, if you want to rank well
in Google, you need to build inbound links (IBLs) to your website
with your targeted keywords in the links.

But, you don't want to put all of your links together with one
keyword phrase. One of Google's red flags is when they notice a
link to a particular website appearing more than 60% of the time
with one specific keyword phrase.

Utilizing a variety of long-tail keywords will actually serve you
better in the search-engine ranking puzzle, in more ways than
one. After all, when I do a search for software, I don't type in
the search word, "software". I type in search phrases like:
"accounting software", "small business accounting software",
"windows software accounting small business", "windows image
editing software", "windows software image editor", "windows
xp photo album manager", etc.

People searching the keyword "software" have yet to figure out
that they are looking for specific kinds of software. Once they
do an initial search, they are going to type in more specific
search terms to find what they actually want. So, once you start
targeting a variety of long-tail keyword phrases, then you will
start seeing more success in your search marketing efforts.

How To Start Your Search Engine Optimization Journey

If you are wanting to get into the natural search results of
Google and the other search engines, you must know before you
dive into the project that getting good rankings in the search
engines for your chosen keywords can take a really long time,
before you begin seeing results.

While inbound links to your website, targeted to your chosen
keywords, will help your website climb in the search results of
your favorite search engines, it may be a frustrating journey.

Your competitors want to rank well for the same search terms you
do. And since only ten of you can be on page one of the search
results, you may have to work really hard to topple those guys
already on page one of the results, and you will have to fight to
keep your ranking once you get it.

There are some keyword phrases that are nearly impossible to rank
for, even if you have really deep pockets. For example, most
every keyword phrase for the financial industry will be extremely
difficult to rank for in Google. Competition in this industry is
fierce, so achieving top search rankings will be tough to say the
least.

This is the reason why so many SEO experts encourage marketers to
target "low-hanging fruit". It may be fairly easy to rank well
for a four- or five-word search phrase, and extremely expensive
to target a two- or three-word search phrase.

My personal approach has always been to rotate through a list of
more than 100 target keyword phrases, over a longer period of
time. In doing so, I capture a lot of low-hanging fruit quickly,
and at the end of the loop, I am a bit closer to snagging the
fruit in the upper branches of the tree. At the end of my list, I
analyze my keywords again to see where I am strong and to see
where I am still weak, and then I begin the process again.
(According to SEOdigger.com, I have better than 950 keyword
phrases in the top twenty results of Google.)

How To Get Links

The challenge most people face when they begin building links to
a website is where to get those essential links.

Article marketing is my chosen method for getting inbound links.

Because of Google's news feed strategy, the initial placement of
your article might appear immediately in the SERPs, but then it
will disappear. During the news cycle phase of the Google
algorithm, new materials are given an added boost in ranking.
Once the news cycle is done, any new pages will sink back down to
where they would be based on the general Google algorithm.

If you are honest with yourself, you know that every page on the
Internet started life with a PageRank Zero, but given enough
time, many pages will gain in PageRank, as they begin to be
linked. For a more detailed look at the process of how reprint
articles gain value for a website in Google's search index, see
my article about "Fishing for Links in Google" at:
http://article-blog.thephantomwriters.com/
whitehat-vs-blackhat-fish-for-links-or-die-trying/2008/06/10/

Utilizing article marketing as a link building method, I have put
one website on the map in as little as eight weeks, with only
three articles. This website has one #1, one #2, eight results on
page one, and twelve results in the top twenty listings of
Google. Most of those keywords also rank well in Yahoo and MSN.

On the other hand, on my main website, I started looking at the
keyword phrase "article marketing" just eighteen months ago,
when my website sat at #79. Today, my website sits at #12 in
Google for that keyword phrase.

I believe that given enough time, investment and commitment, I
can use article marketing to elevate any web page on the Internet
to multiple page-one listings in Google. But, not everyone is
willing to make the kind of investment and commitment one needs
to get to the top of Google's search results...

What To Do When You Need Results Now

If you simply cannot wait as long as it takes to build top
rankings naturally, then you need to look seriously at
Pay-Per-Click advertising models, such those offered through
Google Adwords (http://adwords.google.com) and Yahoo Search
Marketing (http://searchmarketing.yahoo.com).
================================================================
Bill Platt offers Article Distribution and Article Ghost Writing
services through his website at: http://www.thephant omwriters. com
He has written an ebook that has been designed to help people
create more effective articles. One customer said of his ebook,
"I've read almost every ebook out there on article writing and
article marketing and this one tops it all." To learn more about
Bill's ebook or to get your own copy, please click this link:
http://thephantomwriters.com/ebooks/article-marketing-traffic.html
================================================================

Copyright � 2008 Jayde Online, Inc. All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.


































Posted by aenacomey at 2:40 AM 0 comments  

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Firstly, a little background about VitalViral. 

Firstly, a little background about VitalViral.
==============================================

You may have noticed that there are several sites that
have sprung up recently that are 'downline builders'.

These are similar to VitalViral except that generally
they promote a specific business opportunity.

Recognising that many people already have a business of
their own that they'd like to promote, I created
VitalViral as a completely generic downline builder -
the difference being that it only helps you build your
downline in traffic / safelist programs.

So you can promote it safe in the knowledge that your
leads and signups will NEVER be exposed to other
business opportunities via VitalViral.

Instead, you get to choose exactly what you want to
promote with the traffic and leads you generate.



How does VitalViral work?
=========================

The main purpose of VitalViral is to give you a system
that will be effective at building downlines in the
various supported traffic / safelist programs.

Have you ever tried promoting your affiliate link for
say TrafficSwarm within TrafficSwarm? I hope not
because it just won't work; most of the people seeing
your adverts are already members!

OK, have you ever tried promoting a different traffic
program affiliate link from within TrafficSwarm?

It's better but still not very effective because you're
not offering the visitor anything except 'please join
my downline in this xyz program' - not a very
compelling offer for your visitor.

By contrast, offer that visitor a free system that will
HELP THEM and you greatly increase the chance that they
will join your downline.

So, now that you've joined VitalViral, you have a free
system, a website programmed with YOUR affiliate links,
that you can use to offer your visitors their own
system.

When they join, they will hopefully join at least one
or more programs through your links. From that moment
on, whenever they promote VitalViral for their own
purposes, they're helping you build your downline in
those programs. And anyone they introduce will be
helping you too!

This is SO powerful. Your business is going to benefit
from people who don't join your main business!!


Tomorrow, I'll go into more detail about the short term
strategy for using VitalViral to build your main
business.

For now, just use the 'Vital Secrets' area of the
website to get started.




































Posted by aenacomey at 2:05 AM 0 comments  

Labels: ,

VitalViral guide day 2 (strategy)

Welcome to day 2 of the VitalViral guide.

Unsubscribe links are at the end of this and every email.


Today I'm going to help you understand how you need to
be thinking to get the most out of VitalViral.com

I'm often going to use TrafficSwarm as an example, so if
you're not a member, you'll get the idea. TrafficSwarm is
a simple system - earn credits by viewing other members'
sites and then use those credits to advertise your own
site.

Many people join TrafficSwarm in order to promote their
main business. They surf an hour a day or so to earn
enough credits to be worthwhile and consequently get
traffic to their main business website.

But doing that is missing a BIG trick!

You see, TrafficSwarm has a referral / affiliate program.
And what do you get for referring others? Extra credits
for you when your downline do their surfing to earn
credits !!!

If you have a significant downline in TrafficSwarm, you'll
earn a lot more credits than you can by your own surfing.

Most traffic / safelist programs have a similar scheme.

This is EXACTLY what VitalViral is designed to help you
do - build downlines in multiple traffic / safelist
programs. And boy, does it work!!

In just the first 45 days after launch, my downline in
two of the programs had each grown by 50+ people! And
after 67 days, that figure was 100+!

And that was with relatively little advertising on just
one program!

Imagine how many credits you can earn with downlines
building at that rate!



Short Term Strategy
===================

To benefit from VitalViral, you have to promote it.

You neeed to 'sacrifice' some of the credits you were
using to promote your main business in order to promote
your VitalViral site.

For example, if you've been generating 4000-5000 credits
a month on TrafficSwarm and using them to promote your
main business, you now need to use some of those to
promote your VitalViral site. That will build your
downlines in the other programs.

Then you can use the other programs to promote VitalViral
which will then help you build your TrafficSwarm downline.

That downline will result in you getting a lot more
credits from TrafficSwarm, leading to more traffic to
VitalViral and MORE people joining your downlines...

This creates a spiral of ever increasing signups and
traffic / leads.

The ultimate goal is to build sufficient downline in the
various programs that your downlines will continue to
grow, even if you no longer promote VitalViral.

At that point, you have free traffic for life!!!

Personally, I stopped all advertising of my main business
and promoted VitalViral exclusively for one month. This
resulted in so much more traffic that I could send the
same amount of traffic to my main business and still have
plenty left over to continue to promote VitalViral.

The more heavily you promote VitalViral initially, the
quicker you'll get into the position of having downlines
in the various programs. Once you see your traffic credits
increasing, then you can choose whether to grow VitalViral
even faster or to 'siphon off' some of that traffic for
your main business.










































Posted by aenacomey at 1:38 AM 0 comments  

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